The anticipated Rioja Alta Gran Reserva 904 2010 was released in the UK this morning at £390 per 12×75, up 8.3% on the 2009 release price of £360 per case.
The 2010 vintage in Rioja is highly regarded, although today’s release has yet to be reviewed by most major critics. As one of the few to have scored it, Tim Atkin MW gave it 97 points and said the wine was “a perfectly judged marriage of Tempranillo with 10% Graciano”. It should also be noted that the head winemaker Julio Saenz considers the 2010 “his second-best vintage of this century”.
The wine is coming to the market at a slightly higher price than the last two physical vintages available but at a significant discount to those offering more bottle age, as the chart above shows. The consistent quality, the innovative technology and the combination of barrel and bottle ageing prior to release have elevated the status and the allure of Rioja Alta Grand Reserva 904.
So far this year, the label has accounted for 3.4% of the total Spanish trade by value, and for 10.4% of the volume. The 2009, released in 2017, has been the most active vintage year-to-date, while the 2007 led trade by both value and volume last year.
At this price level, today’s release is likely to quickly generate excitement among collectors and drinkers alike.