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How one of the leading US retailers uses Liv-ex automation to source more wine, more efficiently

Established in Napa Valley, California in 2002, today Benchmark Wine Group (BWG) is one of the leading buyers of fine wines in the US, and one of the largest wine retailers by dollar value. With a particular focus on rare and hard-to-get wines, they supply other retailers, restaurants and private collectors all around the world. We spoke with David Parker, the CEO, to understand how Liv-ex has helped them do this more efficiently.

Need: New ways to source wine

For many years, Benchmark Wine Group used the Liv-ex platform to acquire a broader range of wines, especially European wine and recent releases which can be hard to source locally.

Liv-ex, the global marketplace for the wine trade, has over $100 million of buying opportunities for 20,000 different wines and spirits, across the world. All members trade anonymously with 630+ other merchants, spread over 47 different countries.

However, as a technology-driven business, they wanted an even more efficient way to do so.

Solution: Automation – the most efficient way to source wine

By connecting their e-commerce website with Liv-ex, BWG were able to offer their customers direct access to the global fine wine marketplace. They could now buy wines being offered on Liv-ex, ranging from $40 to $20,000pb, without having to hold stock and tie up capital. They could do this with confidence and safety because Liv-ex guarantees the condition and availability of stock. The wines are committed to the client as soon as they place an order.

When buying on Liv-ex, you have guaranteed stock. We can offer more products to our clients than we have in our physical inventory

David Parker

David views Liv-ex as a natural extension of a philosophy: “To deal in rare wine, which has limited availability, you must be highly automated and efficient to get hold of it in the first place. You must also be certain you do have it, before offering it to your clients. Liv-ex helps us to do both.”

BWG also use price data APIs to quickly and easily get trusted Liv-ex data into their internal system, and the ability to act fast when opportunities arise.

Finding the product at the right price is ¾ of the job. If you find it right, you can sell right.

David Parker

Besides automation, BWG have also mapped their products to LWIN – the universal language for wine & spirits. This helps them to better understand and trade within the universe of possible collectible wines.

Results: Extra USD100 000 worth of wine sourced a month

Today, around 70-80% of their trades on the platform are automated.

I am now sourcing more than 100 000 USD worth of wine a month from Liv-ex, and this is growing at a rate of 20-30% per month

David Parker

Not only has trading automation helped BWG source more wine, more efficiently; their customers also value the wider selection of wines Liv-ex provides.

Interested in finding out how wine businesses across the world source wine more efficiently using Liv-ex?