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Special Report – Liquidating Assets: How today’s collectors want to sell fine wine

The world of fine wine collecting is diverse and evolving. In recent years, fine wine businesses have embraced new digital technology, including APIs, bots, algorithms, and powerful stock management systems, to serve their customers in new ways.

At the same time, an ever-expanding range of fine wines – wines with the potential to age and appreciate in value – are finding a place on the secondary market. A broad range of wines from classic regions such as Bordeaux and Burgundy are now being collected and traded alongside wines from all around the world.

As the market has grown and diversified, so too have its participants. As part of this study, Liv-ex heard from hundreds of fine wine collectors from across the globe. They ranged from new collectors in emerging markets, to long-term collectors in major fine wine hubs. While many declared a deep interest in fine wine – and drinking it! – others are engaged in the market simply for investment purposes.

This study seeks to understand what today’s fine wine collector wants, and what they are currently getting from the trade. It focuses specifically on moments when a collector seeks to sell wine. This is an important element of wine collecting and investment; one that is arguably underrepresented in most studies into fine wine. It also asked collectors for their impression of the market analysis, information, and support that they receive from the trade to inform their decision making.

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