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Fine wine buying trends in Asia

  • Burgundy has the greatest trade share across 60 different regions bought in the Asian market.
  • Year-to-date, over 2,000 different wines have gone to Asian buyers.
  • Château Angélus 2014 is the most traded wine by value, while Daou Discovery Cabernet Sauvignon 2018 is the top-traded by volume.

Burgundy is the most traded wine region among Asian buyers

Burgundy is the leading fine wine region in Asia when it comes to trade by value in the first half of 2022. The region has accounted for almost 40% of the total market.

While Bordeaux still leads on a global scale, it is only the second most bought region in the Asian market at 37%.

The shift in buying interest (from Bordeaux to Burgundy) is a relatively recent trend. Just last year, wines from Bordeaux were the most in-demand in Asia, with the region accounting for 46% of the market by value, with Burgundy at 30%.

Growing diversification

The Asian market continues to be dominated by red wines, but there have also been signs of diversification. Year-to-date, reds accounted for 72.3% of the total trade, slightly less than the global average of 76.1%.

After Burgundy and Bordeaux, Champagne was the third most traded fine wine region (7.2%) in the first half of the year. It was followed by California (4.7%) and the Rhône (2.7%). Trade for the ‘others’ was dominated by Germany (0.8%), Chile (0.8%) and Australia (0.7%).

Overall, wines from 60 different regions have been traded across Asia.

The most traded wines in Asia

Over 2,000 distinct wines (LWIN11s) have been bought by Asian merchants in the first half of the year. The tables below show the top 10 labels by value and volume.

The rankings are dominated by Burgundy (six wines) and Bordeaux (four), with Château Angélus 2014 in the top spot. The wine’s Market Price has risen 49.6% since release.

Other Asian favourites from Bordeaux have been the 1995 and 2008 vintages of Château Lafite Rothschild and Pétrus 2018. Domaine de la Romanée-Conti has taken five out of the six remaining spots.

Trade by volume represents far more diverse buying patterns, with wines from California, Bordeaux, Tuscany, Spain, Chile, New Zealand and Champagne in the top 10.

Daou Discovery Cabernet Sauvignon 2018, which has a current Market Price of £279 per 12×75, has been the most active. The list includes a Sauternes – Château Suduiraut 1999 and a New Zealand Chardonnay; Kumeu River’s 2020 vintage. The latter last traded at £80 per 12-bottle case.


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Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 600 merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £100m of bids and offers across 16,000 wines. Independent data, direct from the market.

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