Skip to main content

The new brands that didn’t make the Power 100

  • Of the 421 brands that qualified for this year’s Power 100, 96 were brand new entrants.
  • Three spirits brands qualified for the first time.
  • Burgundian estate Arnaud Ente was the highest-ranked of the new entrants.

The Liv-ex Power 100 ranks the most powerful fine wine brands in the secondary market using five criteria; including price performance and total value and volume traded.
These five criteria are then applied to all wines traded on Liv-ex that have met the required levels of activity over a one year period (in this instance 1st October 2020 – 30th September 2021), to see which qualify for the Power 100.
This year, a record 421 brands qualified; up from 325 in the 2020 list. As explained in our report, this year’s list represented a rebalancing of the market after a surge up the rankings for many Italian, Champagne, US and even Australian wines.
Although the focus is always on the top 100, a number of new wines qualified for the rankings, even if they fell short of the cut-off point.
These included brands from Germany, Austria, Spain, Argentina and even Lebanon; demonstrating the continued diversification of the secondary market.

New qualifying brands

A total of 96 brands qualified for the Power 100 list for the first time this year.
These included 12 estates from Bordeaux, 52 from Burgundy (a testament to the region’s on-going broadening), nine each from California and Champagne, seven from Piedmont, 13 from Tuscany and seven from the Rhône.
The remainder of the list is composed of wines from other regions (see table above). These covered Abruzzo and Umbria in Italy, Catalunya and Rioja in Spain, the Languedoc and Loire, Burgenland in Austria, Lebanon’s Bekaa Valley, South Australia, Washington’s Walla Walla Valley, the Mosel and Port.
There were also three spirits that qualified for the first time – two Scotch whiskies and a Cognac.

Highest-ranked new qualifiers

Of these wines that qualified for the first time, Burgundian estate Arnaud Ente was the highest-ranking, in 106th place. Its key strengths were its average trade price (£3,923 per 12×75) and price performance (up 25%).
Another Burgundian estate, Joseph Roty, was the second-highest new entrant outside the top 100, in 114th place.
Overall, the Burgundian, Californian and Italian estates tended to be the highest ranked of the new qualifiers, boosted by their average prices and price performance.
Glenfarclas was the highest-ranked spirit in 201st place. Lebanon’s Château Musar was another new entrant at 212th position, volume trade being its strongest trait.
To download your complimentary copy of the full Power 100 rankings and report, fill in the form below.

Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 530+ merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £80m of bids and offers across 16,000 wines. Independent data, direct from the market.