Champagne is now seen as both a celebratory drink and lucrative investment choice in its own right, thanks to a culture of promoting individual vintages that has encouraged fine wine merchants and consumers to diversify their interest beyond reds. So the hype over certain vintages attracts investors – according to fine wine exchange Liv-ex, Champagne has performed above expectations on the second market. “Prestige Champagne has always been a good investment – but perhaps only recently has the market begun to recognise this,” observed director Justin Gibbs.
Read the full article here.
