In conjunction with The Drinks Business, Liv-ex has released the twelfth edition of the Liv-ex Power 100 – the annual list of the most powerful brands in the fine wine market.
The Drinks Business’s full report on this year’s Power 100 will be published in the magazine’s December edition. You can also read it online, here.
Key findings this year:
- This year, Burgundy has been the star of the show overall. The list contains 24 Burgundy brands compared to 19 last year, and 22 of the top 50 price performers are from Burgundy. The region’s success has been boosted by increased demand in the Asian markets.
- It’s not just the great reds that have fared well; several white Burgundy wines have also been rising.
- DRC, in fourth place, is the top-ranking Burgundy brand.
- Lafite Rothschild has held the top spot for the second year in a row. It also ranked first for value and volume traded.
- Bordeaux’s three biggest movers were St. Emilion brands Canon (+80), Tertre Roteboeuf (+50) and Figeac (+44).
- Wines from six regions feature in the top 20. Bordeaux and Burgundy dominate, but entries also appear from the Rhone (Guigal), Champagne (Krug), Australia (Penfolds) and Italy (Masseto). Each of these four have climbed in the rankings, with Ponsot moving up a whopping 124 places this year.
- The market continues to broaden: 769 brands traded, up from 670 last year and 265 the year before.
To calculate the scores, we took a list of all wines that traded on Liv-ex in the last year (1st September 2016 – 31st August 2017) and grouped these by brand. We then identified brands that had traded a minimum of three wines or vintages and a total trade value of at least £10,000. Brands were ranked using four criteria: year on year price performance, trading performance on Liv-ex (value and volume traded), the number of different wines and vintages traded, and the average price.
The individual rankings were then combined with a weighting of one for each criterion, except trading performance which had a weighting of 1.5 (as it combined two criteria: value and volume traded).