We first reported on the effects
of the St Emilion upgrade in November, when the ten most recent physical
vintages of Angelus were seeing on average an 11.3% increase in price since the
brand’s promotion, whereas those for Pavie were seeing only an 8.4% increase.
Since then, the gap has widened. Pavie’s vintages have
risen, on average, by 10.5% since August, while Angelus’s have risen by 19.2%.
Angelus was marginally more expensive than Pavie before the upgrade, but now
the difference is more pronounced. Angelus 2002 (LWIN 10060452002), for instance, was 3.4% more
than Pavie 2002 (LWIN 10138502002) in August (£1,328 compared to £1,284): it is now 21.7% more
(£1,578 compared to £1,297).
Although Angelus is moving up in price fastest, Pavie could be seen as offering the better value: its wines are not only cheaper but are also more acclaimed,
with an average critic score of 95.90 in the Liv-ex Power 100, compared to Angelus’s
score of 94.41.
