Today sees the release of the 2010 edition of the Liv-ex Fine Wine Power 100, a list of the top fine wine brands ranked by their 'power' in the marketplace.
A few highlights from this year's survey:
- Hong Kong and China continue to lead the market, with Left Bank Bordeaux the main beneficiary.
- For the first time, the five Bordeaux First Growths have taken the first five places in the survey. Lafite tops the table for the second year in row.
- Second wines have surged up the table, with Pavillon Rouge the highest new entry and Forts de Latour the highest climber.
- Champagne continues to struggle, with sales to traditional markets muted and Asian demand yet to take off.
- The number one brand in 2008, DRC, comes in a creditable sixth. Overall, Burgundy remains steady, although it is increasingly overshadowed by Bordeaux.
- The top brands of Chateauneuf du Pape have put in a solid performance; although the headline-grabbing super-cuvees are absent.
- Sassicaia continues to climb the table and is the top-ranked Italian wine, overtaking Ornellaia.
Each brand is ranked on five criteria: the level of trade it attracts on the Liv-ex Fine Wine Exchange; average score from Robert Parker; average price; one year price performance; and weighted production (price multiplied by average production). The wine brands are then ranked on their aggregate score across the five criteria.
Below is the data on the top 100 wines, please click on the image to enlarge.
Our media partner for this research, The Drinks Business, has published a full analysis of the results in its December issue. You can download a pdf of the article here, which includes the full rankings and methodology.
