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The broadening French market

Demand for wines outside of Bordeaux, Burgundy, Champagne and the Rhone has doubled over three years. Today we look at the most traded wines and top price performers from the rest of France.

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France has a long history on the secondary market but its trade is evolving and broadening.

Between 2019 and 2022 the number of French wines (measured by LWIN11s) traded on the exchange increased 21.9%. Even though France’s blue-chip brands still dominate trade, wines from other regions are starting to gain attention.

In particular, demand for wines outside of Bordeaux, Burgundy, Champagne and the Rhône has doubled over the last three years. Of the all the still French wines that traded over that period, 14.2% came from outside these regional strongholds.

The Loire, Provence and Beaujolais have been the leading regions for this new trade, accounting for 41.3%, 17.8% and 17.0% respectively.

The top traded French still wines outside of Bordeaux, Burgundy, Champagne and the Rhône can be seen in the table below.

Buyers searching for diversity of styles, value and even volume have plenty to choose from, and it is notable that many of them (such as Jean Foillard and Domaine des Mirroirs) are considered ‘natural’ wines.

Clos Rougeard and Domaine de la Grange des Peres have also seen increased trade since the deaths of their owners/winemakers, in 2015 and 2021 respectively.


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Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 560+ merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £100m of bids and offers across 16,000 wines. Independent data, direct from the market.