The online platform takes on the role of a merchant, explains Igor Serdyuk, managing partner of the Double Magnum agency: “It buys out wine, stores it and – which the merchants do not yet do – allows it to trade in the application”. According to him, there have been no analogues in Russia yet, especially since individuals do not have free entry to En Primeur wine futures or to the largest London wine exchange Liv-ex.
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