It also needs to “find the right people” to make the right sort of “noise” to get the key points and evidence across. Which in the VI-1 debate turned out to be the role of the fine wine sector, lead by James Miles, co-founder of Liv-ex.
In fact, Beale admits, up to 2020 the WSTA had very little to do with the fine wine sector, but it was because of the huge potential damage that VI-1 forms could do to the UK fine wine market, that they came together with a common cause. It was absolutely thanks to the insider knowledge and information provided by Miles and the Liv-ex team, amongst other, that it was able to strengthen its argument and case for VI-1 forms to be removed by the UK negotiating team, he adds.
It also meant it made sense for fine wine players, and the likes of Liv-ex to become members of the WSTA, mostly for the first time.
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