Let’s refer back to the experts. According to fine wine exchange platform Liv-ex, brands that lack Bordeaux’s cachet are gobbling up impressive market share.
“When we compare the regional trade shares, by value, between 2019 and 2020 on Liv-ex, there is a significant shift in the wines trading,” explains Liv-ex director Justin Gibbs.
“For example, Bordeaux and Burgundy’s shares of trade have dropped from 55 percent and 21 percent to 42.1 percent and 15.6 percent, respectively. On the other hand, regions like Tuscany, the Rhône, the USA and the ‘others’ category have all benefited. The variety of wines traded on Liv-ex today is broader than ever before.”
