The region has been trending upwards since 2016 but 2020 was its breakout year.
Italy grew its market share from 2016 (5.7%) at a pace of about 1% per year – that was until 2020.
The omission of Italy from the United States imports tariffs, increasing coverage from trade critics, and the release of 2015 Brunello di Montalcino and 2016 Barolo onto the market, saw the region thrust into the limelight this year.
Italy’s trade share by value now stands at 15.1%.
Tignanello 2016, Sassicaia 2017, and Giacomo Conterno, Barolo Monfortino Reserva 2013 were the top three most traded wines by value. The Super Tuscans, not surprisingly, dominated the volume rankings.
Italy has also sparkled on price performance. The Italy 100 has risen 6.7% year-to-date, trailing only the Champagne 50 as the best performing Liv-ex 1000 sub-index.
With critics hinting that there is much to be admired in Brunello 2016 and Barolo 2017 and little indication yet of a change of policy apropos US tariffs, the momentum behind Italy looks set to continue.
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