Vintage Capital is a fine wine trading company based in London. Merchant and negociant price lists are an important source of stock for them – but they are often very long. Liv-ex caught up with Fine Wine Trader Jack Grosvenor to find out how he uses Wine Matcher to whittle these lists down to the interesting bits.

About Wine Matcher

Wine Matcher is an online tool that simplifies lists of wines, and can add important price data such as Market Price, Bid, Offer and Last trade – automatically. It is available to Liv-ex Members with a Silver membership or higher.

LX: What are you using Wine Matcher for?

JG: Two things. Mainly, we use it to find buying opportunities off other merchant lists. We receive a great deal of lists, and Wine Matcher saves us a great deal of time when looking through these offers.

LX: Can you walk me through this? So you receive the list in Excel, log on to Wine Matcher, upload the list, then download the transformed list with price data included. Then what?

JG: We use Wine Matcher to check these lists against the Market Price. So we calculate the percent difference between the other merchant’s offer and the Market Price, filter the list, and go from there.

LX: How does this help you save time?

JG: Often lists will have hundreds – or even over a thousand – wines. We can use Wine Matcher to get an estimate on all of them, then narrow down the list to see what is below Market Price. It turns a list of 1,000 into 50 that look interesting, and that we can look at more closely. It’s an incredibly clever piece of kit.

LX: How did you manage this before Wine Matcher?

JG: In the time that I’ve been in this role, I’ve always used it. Without it, there would be an incredibly lengthy process of going through Liv-ex and Wine Searcher and looking up prices. It would take a long, long time, but I guess that was the way before Wine Matcher.

LX: What is the second thing that you use it for?

JG: For checking our own pricing – that our prices look right against the market.

LX: How long did it take you to get started on Wine Matcher?

JG: It didn’t take long at all. I went through it once with a colleague, and that was it. It’s nice and straightforward.

Thank you to Jack for giving up time to speak to us about this.

Use Wine Matcher to find opportunities faster



How much Latour 1961 could you buy for the price of DRC Romanee Conti 1945?

| Auctions, Burgundy, Fine Wine Market | No Comments
On Saturday, two bottles of DRC Romanee Conti 1945 broke the record for the most expensive wines ever sold at…

Neal Martin releases his notes on 2016 Bordeaux – tasted blind

| Bordeaux, Bordeaux 2016, Critical Opinion, Fine Wine Market, Wine Investment | No Comments
“It crystallized everything Bordeaux had been progressing toward over the previous ten years. It is an exemplar, a benchmark against…

Now available to all: En Primeur Closing Report – “Bordeaux 2020: Back to square one”

| Bordeaux, Bordeaux 2020, En Primeur, Fine Wine Market | No Comments
Last month, at the end of the the Bordeaux 2020 En Primeur campaign we released our closing report exclusively to…