The market for Burgundy by both value and volume in 2021 has already surpassed that of 2020. And much of the demand is for more affordable wines.
- The market for Burgundy continues to broaden.
- Burgundy trade by value this year is 12% higher than it was in the whole of 2020.
- Burgundy dominates new LWIN11 trades among French regions in 2021.
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Increased Burgundy trade
Earlier this year we examined the broadening market for Burgundy. Although the end of US tariffs on European wine caused a spike in Burgundy buying that could not be sustained, the overall trend for the region has been continued activity.
So far this year, as another recent post examined, over 3,000 Burgundy LWIN11s (wines identified by vintage) have been traded, more than were traded in the whole of 2020.
The total value of Burgundy sold thus far in 2021 is also already 2% higher than it was in 2020.
Appetite for less expensive wines
Although much of the value of Burgundy trade is wrapped up in the enormous prices demanded of labels such as Domaine de la Romanée-Conti’s stable, there is an increasing appetite for less expensive Burgundy too.
In an article published today, we explain how DRC has gone from representing 54% of Burgundy trade by value 10 years ago, to just 15% today.
As can be seen in the chart below, 66% of new French LWIN11s traded so far this year are Burgundian.
Breaking down these trades by price, 71% of these wines cost under £1,000 per case (12×75) and 57% cost under £500.
The market for more affordable Burgundy is growing and there are opportunities to be had.
