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Extended report – The fine wines of Italy: past, present and future

Italy has been an enormously important force throughout the history of wine. Yet in the fine wine market, it is France – especially Bordeaux and Burgundy – that has historically ruled the roost. Despite its long, diverse history and age-worthy wines, Italy has only really joined the wine elite in the past forty years.

Some have attributed its relatively recent premiumisation to a concept adopted earlier by its French counterparts: the “cruisation” of wine – making wine from a single vineyard label that is the expression of an individual site. Others have acknowledged improvements in the style and quality of Italian wines.

This detailed report examines:

  • The emergence of Italy’s top wines over recent years and their place in the market
  • The Italian divide: Piedmont vs Tuscany
  • Critical acclaim and pricing
  • The impact of technology on the future of Italian wine

You can claim your complimentary copy (in English or Italian) using the form below.


Liv-ex at Wine2Wine, Verona, Nov 2019

Liv-ex’s Managing Director, James Miles, gave a presentation on the subject of this report at wine2wine in Verona, Italy in November 2019. View his presentation here.