Italy has been an enormously important force throughout the history of wine. Yet in the fine wine market, it is France – especially Bordeaux and Burgundy – that has historically ruled the roost. Despite its long, diverse history and age-worthy wines, Italy has only really joined the wine elite in the past forty years.
Some have attributed its relatively recent premiumisation to a concept adopted earlier by its French counterparts: the “cruisation” of wine – making wine from a single vineyard label that is the expression of an individual site. Others have acknowledged improvements in the style and quality of Italian wines.
This detailed report examines:
- The emergence of Italy’s top wines over recent years and their place in the market
- The Italian divide: Piedmont vs Tuscany
- Critical acclaim and pricing
- The impact of technology on the future of Italian wine
You can claim your complimentary copy (in English or Italian) using the form below.
Liv-ex at Wine2Wine, Verona, Nov 2019
Liv-ex’s Managing Director, James Miles, gave a presentation on the subject of this report at wine2wine in Verona, Italy in November 2019. View his presentation here.
For the wine industry to survive and thrive into the future, it needs to quickly adapt to what has come to be defined as ‘the new normal’.
