Tom Burchfield, Head of Market Intelligence at Liv-ex, joined Chris Scott on the UK Wine Show for the first of a three-part podcast series. In this opening episode, Tom discusses sophistication of the Fine Wine market, Bordeaux pricing and the use of data and technology for decision making in the wine industry.
Tom kicked things off by outlining the value of Liv-ex for wine businesses, the role of Market Intelligence at Liv-ex, and his plans to bring greater personalisation to the insights his team delivers.
In the upcoming episodes, Tom dives deeper into Bordeaux En Primeur, his experience of being on the ground at En Primeur week in April this year and discusses the impact of Bordeaux pricing strategy on the fine wine market.
Stay tuned for his next episode on the UK Wine Show.
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