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Wine Merchants

Fine Wine Merchants need access to a broad range of wines at competitive prices. As your trusted partner, we take on the heavy lifting to free up your time to focus on what really matters, your private clients.

Why Wine Merchants Choose Liv-ex

  • Expertise and market knowledge

    Empower your teams with a deep understanding of fine wine market dynamics and access comprehensive analysis of wine regions, global markets or categories, from supply and demand shifts to brand performance.

  • Real-time valuation data

    See the regional value of wines, as well as live listings and bids on every offer, so that you can price correctly according to the market and within your region, using independent, unbiased data.

  • Buying and selling on the Exchange

    Liv-ex connects you to a global network of over 550 members, with a combined £125 million in live offers. You can source the right wines at the right prices, and find the ideal buyer when it’s time to sell.

  • Members and listings you can trust

    Most wines listed on Liv-ex are Standard in Bond (SIB), ensuring perfect condition and delivery within two weeks. Every listing is a firm commitment to sell, and every bid is a firm commitment to buy, eliminating time consuming negotiations and abandoned deals.

  • Streamlined logistics and settlement

    We handle the entire logistics and settlement process, moving wine between seller and buyer, verifying stock and managing paperwork, and paying sellers as soon as the stock is authenticated, so you can spend less time on admin and more time with your clients.

The Benefits of Liv-ex

Source
Access to fine and rare wines from around the world at competitive prices
Advise
Support your clients through market insight and reliable product information
Value
Accurately value cellars using powerful tools and accurate data
Sell
Reach a global network of other members, each with a unique customer base, ready to buy

Member Success Stories

All Member Success Stories

Interested in becoming a Liv-ex Member?

Speak to a member of our business development team.
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Find out More

All Insights
The transactions are hassle-free. You know that there’s an offer and you can be completely confident it’s available. You bid and that’s it – it only takes a minute.
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Claudia Schurman CaveBB
It’s very different from dealing with other merchants, where you can’t be entirely sure if the wine is still available. On Liv-ex, the stock is guaranteed: prices are live, bids and offers are firm commitments, and you know the wine is available.
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Rodolphe de Noose Ovinia
It’s incredible — I can’t think of a more powerful tool for identifying the best-value vintages. Grounded in robust science, it helps me uncover great wines for my clients and create more compelling offers.
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Gianluca Queiroli Wine Empire
The fact that Liv-ex verify and check the condition of the wine gives me confidence to sell it on to my clients.
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Rodolphe de Noose Ovinia