En Primeur in its current form is a relatively new system, but Bordeaux wines have been traded prior to delivery for centuries. This continues to represent a significant opportunity for producers, merchants and buyers. En Primeur can help producers to improve their cash flow and reduce their risk profile, while offering buyers the opportunity to acquire stock at favourable prices. It is the one time each year that all eyes in the trade are on Bordeaux and remains a highly effective global marketing and distribution mechanism.
Liv-ex’s 2016 E Primeur report explores the system in detail.