Liv-ex Blog

Fine Wine Market Insights and Analysis That You Can Trust

Liv-ex Market Intelligence is analysis of the fine wine market. It’s built on the industry’s most comprehensive pool of transactional data. It gives members the clarity, context, and confidence…

• Automation

In this environment, intuition and experience alone are no longer enough. To protect margins and stay ahead of changing demand, fine wine businesses need timely, unbiased intelligence. 

Access to these insights gives members a clear competitive advantage – by enabling them to see market shifts well before others they can maximise opportunity and minimise risk.

What is Liv‑ex Market Intelligence? 

Liv-ex Market Intelligence is analysis of the fine wine market. It’s built on the industry’s most comprehensive pool of transactional data. It gives members the clarity, context, and confidence to make informed commercial decisions, across buying, selling, pricing, and strategy. 

It is: 

• Timely: Highly responsive and where possible, forward-looking analysis 
• Detailed: Combining high‑frequency trading data with in‑depth regional analysis 
• Independent: Not swayed by any position, speculation or bias 
• Personalised: Custom reports tailored to your business activity 

How Market Intelligence Helps Fine Wine Businesses 

1. Understand the market you operate in  

1. Access the industry’s clearest view of fine wine dynamics, from real-time shifts to deep dives into regions and wines driving broader market trends. See what’s moving, where demand is shifting, and which wines are falling out of favour. 

2. Act early on emerging trends  

1. Spot demand up to six months before it’s reflected in list prices. Liv‑ex’s transactional data reveals real buying appetite before pricing changes appear publicly, giving you time to adjust strategy, stock, and pricing. 

3. Optimise your commercial performance  

1. Benchmark your own buying, selling, and stock list performance against the wider market. Understand where you are outperforming, and where margin opportunities are being missed. 

4. Empower your whole team  

1. Give your sales, buying, and leadership teams access to trustworthy data they can confidently share with customers and use equally in boardroom reporting as purchasing negotiations.

Why Independent Transaction Data Matters 

Liv-ex Market Intelligence reports on transactional exchange data; this is the genuine price a wine has been sold at and bought for on the Liv-ex exchange. To further contextualise, it also uses the Liv-ex Market Price, which is data gathered from listed prices that is cleaned, standardised and categorised by Liv-ex.  

Transactional exchange data is a leading indicator of market shifts. The graph below shows how changes in the Liv-ex bid:offer ratio precedes the mid price for Lafite. 

• Bid:offer ratio being the total value of bids against the total value of offers – or simply a measure of demand and supply 

• Mid price being the middle point between the highest bid and lowest offer – ie. the point at which a wine is most likely to transact

This is why members rely on Liv‑ex Market Intelligence to understand where the market is heading.  

What types of Market Intelligence do Liv-ex member receive? 

• Personalised Market Report: A tailored monthly report analysing the most important market movements alongside your own buying, selling, and stock list activity – helping you identify new opportunities and respond to risk 

• Extended Reports: Comprehensive research into global regional dynamics, supply‑demand trends, pricing behaviour, and brand positioning 

• Market Updates: In‑depth analysis of regions, producers, trade flows, and brand performance – vital for businesses embedding data‑driven decision making into buying and sales strategies 

• Release Analysis: Independent evaluation of new releases – quickly see whether a wine is attractively priced, how it compares to back vintages, and whether it represents a buying opportunity 

• Talking Trade: Weekly, high‑frequency updates showing which wines, regions, and trends are driving market activity in the moment – essential for spotting emerging demand early. 

“Liv-ex Market Intelligence is incredibly useful for tracking price evolution and assessing purchasing decisions. I sell wines on Liv-ex and regularly use the platform to check prices, but the Market Intelligence reports take it to the next level. They provide real support for my decision-making.”

Rodolphe de Noose, Ovinia

Ready to Stay Ahead of the Market? 

Liv‑ex Market Intelligence helps fine wine businesses anticipate shifts, protect margins, and make confident decisions. 

If you’d like to explore becoming a Liv‑ex member or would like to see examples of our latest reports, please reach out to our business development team.