Tag: Market Intelligence
White Wine Demand Surges: What Liv-ex Data Reveals About an Evolving Fine Wine Market
A significant shift in fine wine demand is underway, with sparkling wine trade rising by 1,100% since 2010 and red wine activity falling 15% since…
New data from Liv-ex, the exchange for fine wine, data and insight, shows a sustained surge in demand for white and sparkling wines, even as red wine
trade continues to lag.
Since 2010, the value of white wine traded on Liv-ex has increased by 650%, while sparkling wine trade has risen by 1,100% over the same period. While sparkling wines experienced a sharp boom (and subsequent bust) during the Covid-era bull market, recent data suggests that white wines, having experienced a less dramatic peak, have sustained high demand through the subsequent market downturn.
By contrast, red wine trade has remained relatively flat. In 2025, the total value of red wine traded on Liv-ex was 15.0% lower than in 2010,
underlining a structural shift in buying behaviour rather than a short-term anomaly.
A structural shift, not a seasonal trend
While red wine has traditionally dominated the secondary market, Liv-ex data indicates that buyers are increasingly diversifying where they choose to allocated their capital.
Any coverage referencing this information must attribute and link to Liv-ex White wine, in particular, has demonstrated resilience during recent periods of market uncertainty, maintaining more stable levels of trade value compared to both red and sparkling wines
Which white wines are driving growth?
The most significant growth in white wine trade has been seen in Burgundy, now firmly established as the leading white wine region on Liv-ex. This
growth has been driven by two complementary dynamics: increased trading volumes of lower-priced Burgundy whites and relative price stability at the top end of the market.
Since 2011, the value of Bordeaux white wine traded on Liv-ex has declined by 17.6%, allowing Burgundy to overtake Bordeaux as the dominant white wine category by value.
This shift reflects changing buyer preferences as well as the increasing importance of data-led decision making in the fine wine market. As White Burgundy’s prices and liquidity have surged, buyers have moved away from Bordeaux.
Data-driven insight for a changing market
As the fine wine market adjusts to a more selective buying environment, access to accurate, timely and unbiased data is becoming increasingly critical. Liv-ex analysis highlights how demand patterns are evolving across categories and regions, providing the trade with objective insight into where activity and value are sustained over time.
About Liv-ex
Liv-ex is the exchange for fine wine, market data and insight. They offer a membership that brings wine professionals independent market data and insights, and the ability to price, buy and sell wines through one point of contact.
Liv-ex offers automation services that enable fine wine businesses to streamline buying and selling, and gain operational efficiencies, including the ability to bring critics scores directly into their own systems.
Tag: Market Intelligence
This week in wine: Opus One leads as US buying share rises to 30%
Two vintages of Opus One featured amongst the top wines by traded value. Both the 2019 & 2013 have seen their trade prices rise in…
The latest Talking Trade is now live!
- Bordeaux narrowly maintained its lead of the market; Tuscany moved ahead of Champagne into third place.
- Two vintages of Opus One featured amongst the top wines by traded value. Both the 2019 and 2013 have seen their trade prices rise in recent months, increasingly frequent trade backing their new found upward trends.
- US and EU buyers both upped their purchasing by c.10% while, with Vinexpo taking place in Hong Kong this week, UK and Asian buyers took a backseat.
Though its share of traded value fell to 26.7%, Bordeaux continued to lead the market. Pauillac and Pomerol led, with Le Pin and Mouton Rothschild the top-traded wines by value.
Burgundy followed in second place, taking a 22.1% share of traded value. Though Domaine Louis Latour’s Corton-Charlemagne 2023 was the top-traded wine overall, Domaine de la Romanee-Conti prevailed as the top producer, accounting for c.20%. of the region’s traded value.
Tuscany overtook Champagne to claim third place with a 13.2% share of traded value. Brunello di Montalcino has traded actively in May, but yielded this week to the Super Tuscans, Tignanello, Soldera Case Basse and Sassicaia the top-traded wines.
Champagne’s share fell to 11.1%, though the likes of Dom Perignon and Krug continued to trade actively.
The US had a strong week, taking a 10.7% share of traded value. Opus One and Screaming Eagle led, together accounting for 60% of the region’s traded value. European members took the lion’s share, with buyers in France, Germany, Switzerland and the Netherlands.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
Tag: Market Intelligence
Liv‑ex publie son Livre Bordeaux En Primeur qui é les conditions de marché à l’approche des sorties 2025
Ce rapport analyse le contexte du marché des Primeurs à l’approche de la campagne.
Liv‑ex publie son Livre Bordeaux En Primeur qui é les conditions de marché à l’approche des sorties 2025
Londres, avril 2026 – Liv‑ex, la bourse mondiale des vins fins et des données de marché, publie la nouvelle édition de son Livre Bordeaux En Primeur. Ce rapport analyse le contexte du marché des Primeurs à l’approche de la campagne. S’appuyant sur vingt‑six ans de données de prix et de transactions, l’analyse examine l’impact des prix post‑sortie passés, les premiers signes de stabilisation sur le marché secondaire, ainsi que les risques liés à la fixation des prix auxquels les châteaux sont confrontés avant les mises en marché.
Sophia Gilmour, analyste de marché, apporte son expertise:
”Il y aura la tentation d’agir trop tôt, en augmentant les prix avant que le marché ne soit prêt à les absorber. Les rapports officiels sur le millésime 2025, notamment sur la saison de croissance et les rendements, n’ont pas encore été publiés, mais nous savons avec certitude que les volumes sont en baisse en raison du stress hydrique. Cela placera les châteaux dans une position délicate. Non seulement ils seront tentés d’augmenter les prix en s’appuyant sur des notes qui seront probablement élevées, mais leur coût unitaire aura également été important.”
Bordeaux représente 40 % du marché secondaire en volume.
Bordeaux est la région la plus importante sur le marché secondaire, représentant 35 % de la valeur échangée et surperformant systématiquement les autres régions. Au début des années 2000, une part de 80 % de la valeur hebdomadaire échangée était courante. Aujourd’hui, Bordeaux fait la une lorsque sa part hebdomadaire atteint environ 40 %.
Les achats américains de Bordeaux progressent lentement
Au cours des six derniers mois, les achats de Bordeaux par les acheteurs américains ont légèrement augmenté, ces derniers recentrant leurs dépenses sur la région. Néanmoins, les niveaux d’achat de Bordeaux, toutes régions confondues, restent inférieurs à ceux enregistrés en mars 2025.
Le Bordeaux 500 sort de sa zone de survente
Une phase de consolidation a suivi pour Bordeaux, avec une évolution des prix modérée contribuant à renforcer la confiance du marché. À mesure que le Bordeaux 500 sort de sa zone de survente technique, la stabilité des prix devrait l’emporter sur des hausses rapides.
Tag: Market Intelligence
Bordeaux 2016: dix ans plus tard, des signes de stabilité et d’opportunités d’achat émergent
iv-ex, la place de marché mondiale de référence pour les grands vins, les données de marché et l’analyse, publie une nouvelle étude à la suite…
Bordeaux 2016: dix ans plus tard, des signes de stabilité et d’opportunités d’achat émergent
Février 2026, Londres – Liv-ex, la place de marché mondiale de référence pour les grands vins, les données de marché et l’analyse, publie une nouvelle étude à la suite des récentes dégustations des Bordeaux 2016. Cette analyse met en lumière la trajectoire du millésime sur le marché mondial des grands vins au cours des dix dernières années, et révèle où les opportunités de valeur commencent à se manifester à nouveau aujourd’hui. Les données Liv ex montrent que sept des dix vins de 2016 les mieux notés par Neal Martin ont enregistré des hausses de prix au cours des six derniers mois.
Sept des dix meilleurs 2016 selon Neal Martin enregistrent des hausses
Même les vins ayant connu des baisses plus marquées au début de l’année 2025, comme Vieux Château Certan et La Mission Haut Brion Rouge, semblent avoir stoppé leur glissement et commencé à se redresser.
Cheval Blanc et Haut-Brion 2016 apparaissent comme des options à moindre risque
Les prix intermédiaires actuels (le point médian entre la meilleure offre d’achat et la meilleure offre de vente sur Liv ex) montrent que 14 des 45 Bordeaux rouges du Bordeaux 500 2016 se situent en dessous de leur prix de sortie ex négociant (prix auquel le vin a été vendu par le négociant), e t 6 sont inférieurs à leurs prix ex château (prix de sortie initial après la campagne de primeur).
Tom Burchfield, Directeur de l’Analyse de Marché, apporte son expertise
”Deux 2016 à surveiller sont Cheval Blanc et Haut Brion. Ils semblent s’être stabilisés et pourraient représenter une option moins risquée.”
À propos de Liv-ex
Liv-ex est la plateforme d’échange pour le vin fin, les données de marché et les analyses. Ils proposent une adhésion qui fournit aux professionnels du vin des données et des analyses de marché indépendantes, ainsi que la possibilité de coter, acheter et vendre des vins via un point de contact unique.
Liv-ex propose des services d’automatisation permettant aux entreprises du secteur des grands vins de simplifier leurs achats et leurs ventes, et de gagner en efficacité opérationnelle, notamment grâce à l’intégration directe des notes des critiques dans leurs propres systèmes.
Tag: Market Intelligence
This week in wine: UK buyers up purchasing by 50% week-on-week
UK buyers upped their purchasing by 50% compared to last week. They focused largely on high value Burgundy, alongside mature Bordeaux
The latest Talking Trade is now live!
- Bordeaux’s share of the market fell, though the region maintained its lead.
- DRC, Romanee-Conti 2012, Dom Perignon 2002 and Tignanello 2023 were the top-traded wines by value.
- UK buyers upped their purchasing by 50% compared to last week.
Bordeaux’s share of traded value fell from 38.4% last week to 26.7% this week, though the region maintained its lead of the market. Mouton, Petrus and Lafite were the top-traded wines, each claiming 10-15% of Bordeaux’s trade.
Burgundy followed in second place with a 23.5% share. Domaine de la Romanee-Conti led, with Romanee-Conti and La Tache the top-traded wines by value.
Following a weak close last week, Champagne claimed a 13.2% share of traded value. 2002s traded actively, accounting for a third of the region’s traded value.
Tuscany’s share rose from 8.7% last week to 12.3% this week, Brunello di Montalcino maintaining its lead amongst sub-regions thanks to Conti Costanti, Fuligni, Valdicava and others. Tignanello and Sassicaia, however, were Tuscany’s top-traded wines overall.
The US’s share fell from 11.4% last week to 6.0% this week. Screaming Eagle and Scarecrow were the region’s top-traded producers, together accounting for half of California’s traded value.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
Tag: Market Intelligence
This week in wine: Screaming Eagle and 2009 Pomerols lead the market
High value wines led this week – Screaming Eagle 2021, Petrus 2009 and Le Pin 200 claimed the top three positions. US’s share rose …
The latest Talking Trade is now live!
- Bordeaux took a strong lead of the market, with excellent Right Bank vintages in the lead.
- High value wines led this week – Screaming Eagle 2021, Petrus 2009 and Le Pin 2000 claimed the top three positions.
- US buying remains steady, US buyers accounting for 30% of weekly trade – approaching pre-tariff levels.
With the releases of the 2025 Bordeaux vintage underway, back vintages traded actively this week, bringing the region’s share of traded value up to 37.9%. 2009s took the spotlight, Petrus and Le Pin amongst the top five overall.
Burgundy took a 19.4% share, up slightly on last week. Domaine de la Romanee-Conti, generally amongst the region’s top producers, saw little demand this week. Instead, buyers opted for Armand Rousseau, Millemann and Roulot.
With Screaming Eagle the top-traded producer overall, the US’s share rose from 5.8% last week to 11.1% this week, claiming third place. Opus One and Dominus followed as the region’s second and third top-traded producers.
Tuscany came in fourth place with 8.8%, down on its close at 14.2% last week. While Sassicaia was the top traded wine across vintages, Brunello di Montalcino proved more popular than Super Tuscans, claiming over half of the region’s trade.
Champagne had a slow week, its share falling from 14.8% to 8.7%. US buyers accounted for close to half of the region’s purchasing, their focus on Dom Perignon, Salon and Philipponnat.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
Tag: Market Intelligence
This week in wine: Trade levels down overall; US buyers holding strongest
US buyers held strong, their share of purchasing overtaking that of the UK.
The latest Talking Trade is now live!
- Bordeaux led the market, followed by Burgundy and Champagne.
- Armand de Brignac’s Ace of Spades Gold Brut was the top-traded wine of the week by value, buyers concentrated in Asia. Opus One 2021 and D’Auvenay Bonnes Mares 2010 followed.
- With bank holidays in the UK and Europe and the start of the 2025 Bordeaux En Primeur campaign causing some distraction, trade levels were lower this week than last week. US buyers held strong, their share of purchasing overtaking that of the UK.
Bordeaux again led the market, claiming a 28.9% share of traded value. Le Pin 2023 was the region’s top-traded wine by value, changing hand at £19,912/$27,279 per 12×75 / €1,941 per bottle. The 2023s do now appear to be trading actively, coming in as Bordeaux’s second top-traded vintage after the 2017 this week.
Burgundy followed in second place, its share decreasing slightly from 20.1% last week to 18.5% this week.
Champagne placed third with a 14.8% share. Armand de Brignac was the top traded producer, with buying concentrated in Asia. Salon followed, its buying split evenly between the UK and US.
The Rhone had another strong week, maintaining a 5.5% share of the market. While E. Guigal was the region’s top-traded producer by value, wines from Famille Perrin and Clos des Papes traded most frequently.
Despite falling slightly on last week, Tuscany remained strong above its April share. Higher volume trades of Tignanello buoyed the region, accounting for close to a quarter of its traded value. Tuscany also saw a solid amount of US-backed Brunello buying.
The US took a 5.8% share of traded value, thanks largely to Opus One.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
Tag: Market Intelligence
Wine Conversation x Tom Burchfield
Tom Burchfield, Head of Market Intelligence at Liv-ex, joins Sarah Kemp on Wine Conversation to discuss the state of the broader fine wine market – and what…
Tom Burchfield, Head of Market Intelligence at Liv-ex, joins Sarah Kemp on Wine Conversation to discuss the state of the broader fine wine market – and what it will take to make this year’s En Primeur campaign a success.
“It looks like demand for Bordeaux is elastic but there is a certain price point at which demand is unlocked. For vintages like 2021, demand was unlocked well below ex-château pricing,” Tom Burchfield says.
Listen to the episode here:
Follow Tom’s insights throughout this year’s campaign as Liv-ex shares release analysis, critic scores and pricing data as soon as they go live.
Speak to a member of our business development team today.
Tag: Market Intelligence
Terre De Vins x Liv-ex: “Vino Veritas” : Bordeaux Primeurs, l’éternel retour
Romain Grudzinski, Responsable des marches européens, est récemment apparu dans l’émission Terre de Vins de TV7, rejoignant la conversation autour des Bordeaux En Primeur 2026.
Romain Grudzinski, Responsable des marches européens, est récemment apparu dans l’émission Terre de Vins de TV7, rejoignant la conversation autour des Bordeaux En Primeur 2026.
En discutant de la campagne en constante évolution et de la pression actuelle à laquelle le système des En Primeur est confronté, il évoque le type de solutions qui pourraient émerger de la crise.
Écoutez l’épisode pour entendre information de Romain: