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New: The Importance of Quality Data Guide
Learn what quality wine data looks like and how it can help you buy smarter, sell more effectively, increase margins, and strengthen customer trust.
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Guide Summary
This guide explores what quality data means in the wine trade, the risks of relying on poor-quality data, and the role data plays in pricing, buying, selling, and client advisory. It also examines how Liv-ex data is used in practice by members across the global fine wine market.
Get practical insights and actionable takeaways in this free 14-page guide.
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Guide to Data-Driven Buying, Selling and Pricing of Fine Wine
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This Week In Fine Wine: Bordeaux back on top; US buyers claim 45% of weekly trade
Bordeaux reclaimed its lead of the market from Burgundy, accounting for 37.4% of traded value.
- Bordeaux reclaimed its lead of the market from Burgundy, accounting for 37.4% of traded value.
- Two vintages of Latour – the 2006 and the 2009 – featured amongst the top five wines by traded value
- With many European members away from their desks for August, US buyers took the lead, claiming 45% of purchased value
Bordeaux reclaimed its lead of the market, its share of trade rising from 27.0% last week to 37.4% this week. Latour was the region’s top-traded producer, across vintages accounting for 20% of the region’s traded value.
Burgundy’s share fell from 42.8% last week to 27.8% this week. Nevertheless, high value, rare wines from the region continued to trade actively, with Domaine de la Romanee-Conti, Leflaive, Leroy and Kei Shiogai in the lead.
Champagne followed in third place with an 11.6% share of the market. Salon was the top-traded producer across vintages, though Jacques Selosse’s Substance was the top-traded individual wine.
Demand for Italian wines remained weak, Tuscany and Piedmont together accounting for just 9.3% of traded value. Tignanello and Gaja, Barbaresco were the regions’ top-traded wines by value respectively.
Spain had a strong week, claiming 4.8% of traded value, thanks largely to US purchasing of Vega Sicilia.
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Which wines have been trending upwards on the Liv-ex Exchange this year?
The fine wine market may be showing signs of stabilisation, but not all wines are moving in the same direction. Read more here
The fine wine market may be showing signs of stabilisation, but not all wines are moving in the same direction. While some continue to drift lower, others are beginning to attract renewed demand and record higher transaction prices.
For merchants looking to deploy capital with greater confidence, identifying these early signs of recovery can be just as important as finding value.
Wines showing sustained upward trading activity can provide useful signals that buyers are returning to the market and that prices are beginning to stabilise.
To identify where this may be happening, Liv-ex analysed transaction data from the past year and highlighted wines that have demonstrated a consistent upward trend in realised trade prices. While past performance is never a guarantee of future returns, these wines offer insight into where confidence appears to be rebuilding and which parts of the market deserve closer attention.
Defining an upward trend
There are many wines that are now trading above their 2025 lows, but a consistent upward trend is harder to find. Even if advertised prices online begin to climb, there is little publicly available sales data to validate this uptick. Therefore, we use only Liv-ex sales data to assess true market trends.
The results reveal an interesting pattern. Many of the wines showing the clearest signs of recovery come from the market’s most actively traded regions. However, pockets of opportunity are also emerging elsewhere, suggesting that demand is returning selectively rather than lifting the entire market at once.
An upward trend was defined as three or four quarter-on-quarter increases in average trade price over the past year.
Bordeaux
Bordeaux comprised more of the top performing wines than any other region, thanks in part to its general liquidity (high volume and Liv-ex’s top-traded region). Mouton dominated, with five vintages on the list: 2015, 2005, 2010, 2018 and 2008. The 2015 had strong performance over the entire period but appears to have come to rest at its 2020 lows, the bulk of its upward movement taking place in late 2025.
Lafite 2015 tells a slightly different story. While, like Mouton 2015, it is currently trading at its 2020 lows, there is less evidence of prices coming to rest. With consistent upward momentum and a tight spread, there is more evidence pointing to continued positive price performance.
Prices of Lafite 2021, 2019 and Lynch-Bages 2018 all fell between Q2 and Q3 2025, but have ticked up each quarter since. Even for Lynch 2018, which just scraped its way onto this list, the newfound upward trend is evident.
For merchants, this is significant because Bordeaux remains the deepest and most liquid segment of the secondary market. Sustained price increases in highly traded wines are often more meaningful than similar movements in less liquid categories, as they reflect repeated buyer conviction rather than isolated transactions.
Champagne
As with Bordeaux, Champagne’s relative liquidity has allowed for more of the region’s wines to be considered in this analysis. Nevertheless, the Champagne 50 does appear to have now found support on its long term upward trendline – as we settle into recovery, it should be a region to watch. Some of the most impressive performances (defined upward trends) of the past year, however, have been for non-vintage Champagnes such as Pol Roger Reserve and Jacques Selosse’s Initial.
Champagne’s appearance on this list is particularly noteworthy given the pressure the category has faced during the broader market correction. Evidence of support emerging in the Champagne 50 and sustained strength in several non-vintage labels could suggest that buyers are beginning to recognise value at current price levels.
Conclusion
While the broader market remains challenging, these results demonstrate that opportunities still exist for buyers willing to take a selective approach. Rather than waiting for a broad-based recovery, merchants may benefit from focusing on wines where transaction data already shows signs of improving demand and strengthening pricing.
In uncertain markets, trade activity can often provide the clearest signal. Monitoring where buyers are consistently returning may offer valuable clues about the next phase of market recovery.
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What Happened In Fine Wine This Week: Trade value rose 22.4% week-on-week, driven by top-end Burgundy
Trade value on Liv-ex rose 22.4% week-on-week, driven by increased activity in top-end Burgundy.
Burgundy Extends Its Lead as Demand Concentrates at the Top End
This week’s trading provides further wine industry insight into where buyers and sellers are focusing their attention. Trade value on Liv-ex rose 22.4% week-on-week, driven by increased activity in top-end Burgundy. However, purchasing increased across all buyer geographies.
Burgundy accounted for 42.8% of total trade by value this week, strengthening its position as the market’s most actively traded region. As highlighted in recent Liv-ex commentary, demand for leading Burgundy producers has been building in recent months, and that trend continued this week. Leroy was the region’s most traded producer, contributing to Burgundy’s strong share of activity.
Bordeaux remained the second-largest contributor to trade. While it ceded ground to Burgundy in terms of market share, Bordeaux trade value still increased 10.8% week-on-week. Petrus was the region’s most traded producer, with the 2010, 2020 and 2021 vintages all changing hands during the week.
Elsewhere, trading activity was more subdued. All other major wine regions recorded a decline in trade value compared with the previous week, highlighting the continued concentration of demand among the market’s most established names.
What This Means for Investors and Merchants
For investors
- The week’s activity highlights continued demand for blue-chip Burgundy and Bordeaux.
- Trading remains concentrated among the market’s most established producers, underlining the importance of quality, brand strength and liquidity in the current environment.
- As part of the broader fine wine market outlook, investors may continue to find that leading wines attract the deepest pools of demand.
For merchants
- Buyer activity increased across every geography, suggesting engagement remains healthy despite demand being concentrated in fewer regions.
- Burgundy’s strong performance may present opportunities for merchants with access to sought-after stock.
- Current fine wine market performance indicates that well-known producers continue to command buyer attention, making careful stock selection increasingly important.
If you missed last week’s post, read here.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
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Liv-ex H1 2026 Wine Market Report
The Liv-ex H1 2026 Wine Market Report reveals signs that the fine wine market is stabilising.
The topics covered in the report:
- US Buyers Account for More Than a Quarter of Purchase Value in Q2
- Older Bordeaux Finds Firmer Footing
- Outlook Improves as Price Stability Returns
Liv-ex is the exchange for fine wine, market data and insight. Membership brings wine professionals independent market data and insights and the ability to price, buy and sell wines through one point of contact.
Download the Report
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Liv-ex En Primeur Closing Report 2025
The Liv-ex En Primeur Closing Report looks back on the campaign and how it unfolded. En Primeur 2025 may well be better than we think.
The topics covered in the report:
- The backdrop and reception: The 2025s received very solid scores, generally ranking amongst the best of the past decade
- History repeats itself: En Primeur 2014, in many ways, lends itself to comparison with 2025.
- Best value releases
Missed the Liv-ex En Primeur Opening Report? Download your copy here.
Liv-ex is the exchange for fine wine, market data and insight. Membership brings wine professionals independent market data and insights and the ability to price, buy and sell wines through one point of contact.
Download the Report
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What Happened In Fine Wine This Week: Burgundy retains top spot as summer trading slows
Trading remained focused on a relatively narrow group of blue-chip producers and proven vintages, with Burgundy attracting the most buyer interest.
Burgundy remained the dominant force in the secondary market this week, accounting for 32.5% of traded value as seasonal trading volumes eased during the summer period.
The region’s leading producers, Leroy, Comtes Georges de Vogüé and Domaine de la Romanée-Conti (DRC), collectively represented around 10% of total market turnover, underlining continued demand for the category’s most sought-after names.
Bordeaux followed as the second most-traded region, driven by activity in established vintages. The 2005, 2015 and 2009 harvests attracted the greatest share of value traded, highlighting ongoing buyer preference for mature and highly rated wines.
At an individual wine level, Château Margaux 2005 emerged as the week’s most-traded wine by value, changing hands at £5,950 per 12x75cl case.
Asian buying activity rebounds
After a quieter showing the previous week, Asian buyers increased their purchasing activity, with demand concentrated around Burgundy. Roumier, Domaine des Lambrays and Arnoux-Lachaux were the region’s most-purchased producers by value among buyers in the region.
Champagne, meanwhile, ceded some ground. Its share of trade fell from 12.8% last week to 7.6% this week, although buying demand remained geographically diverse, split relatively evenly between the UK, the US and Asia. Asian buyers showed a particular preference for Jacques Selosse and Rare Champagne.
Italy supported by Piedmont
Activity in Italy was led by Piedmont rather than Tuscany, helping maintain the country’s share of market turnover. Giacomo Conterno was Italy’s most-traded producer by value, with Monfortino Riserva 2019 ranking among the five most-traded wines of the week.
In contrast, the United States saw its share of trade fall from 11.2% to 6.7%. Sine Qua Non and Opus One led activity within the category, while Screaming Eagle completed the top three US producers by value traded.
While overall market activity reflected the usual summer slowdown, trading remained focused on a relatively narrow group of blue-chip producers and proven vintages, with Burgundy continuing to attract the greatest concentration of buyer interest.
If you missed last week’s post, read here.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
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What Happened In Fine Wine This Week: Burgundy leads as Haut-Brion 2005 and 2010 trade at key support levels
Burgundy is back on top. Accounting for 27.5% of traded value this week, it surpassed Bordeaux to lead the fine wine market.
Burgundy edges ahead of Bordeaux
Burgundy reclaimed the top spot in the fine wine market this week, accounting for 27.5% of traded value and overtaking Bordeaux. Burgundy’s strong performance was driven by demand for high value, rare wines. Producers such as Domaine d’Auvenay and Leroy were particularly active, highlighting continued appetite for the region’s sought-after labels despite broader market caution.
Bordeaux remained close behind and was led by Château Haut-Brion. The estate’s 2005 and 2010 vintages featured among the market’s top-traded wines by value, highlighting demand for two of Bordeaux’s most highly regarded modern vintages.
Champagne slips, but buyer demand remains focused
Champagne accounted for 12.6% of traded value, down from 14.5% the previous week. US buyers were the dominant force in the region, responsible for 40% of Champagne trade by value.
Their activity centred on Bollinger, while European buyers favoured Jacques Selosse, highlighting differing Champagne preferences across buyer groups.
Italy gains momentum
Italian wines returned to prominence after a quieter period, with Tuscany and Piedmont together representing 12.0% of traded value.
While Sassicaia remained Tuscany’s most-traded wine by value, Brunello producers such as Biondi-Santi and Marroneto were particularly active. The shift suggests buyers are broadening their focus beyond Italy’s most established Super Tuscans towards other benchmark names in the category.
US record strong week
The United States was another notable mover. Its share of traded value more than doubled, rising from 4.9% last week to 11.1%.
Sine Qua Non emerged as the region’s leading traded producer, with demand coming from both European and Asian buyers. The performance highlights the increasingly global appeal of top-tier US fine wines as collectors continue to diversify beyond traditional European regions.
Market takeaway
This week’s trading highlighted continued demand for the market’s most established names. Burgundy reclaimed the top spot, driven by rare producers such as Domaine d’Auvenay and Leroy, while Château Haut-Brion’s 2005 and 2010 vintages featured among the week’s most-traded wines. In Italy, activity broadened beyond Sassicaia towards Brunello producers, while Champagne buying remained concentrated around leading names such as Bollinger and Jacques Selosse. Together, these trends suggest buyers remain selective, favouring proven producers and sought-after vintages in a cautious market.
If you missed last week’s post, read here.
Copyright © 2026 Liv-ex Ltd. All rights reserved.
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How a Japanese Wine Merchant Expanded Global Wine Sourcing Through One Fine Wine Trading Platform
Facing rising prices and limited supply, a Japanese wine wholesaler used Liv-ex to access global suppliers, streamline sourcing, and buy with greater confidence.
A Japanese fine wine wholesaler sources fine wines from suppliers across Europe and the United States, distributing them to retailers throughout Japan.
As demand grew, securing sufficient inventory through existing supplier relationships became increasingly challenging. Rising fine wine prices added further pressure, making it harder to source stock competitively while protecting margins.
To support continued growth, the business needed access to a broader fine wine market, enabling it to source competitively priced stock from a global network of suppliers while maintaining confidence in the provenance, condition and authenticity of every purchase.
Accessing a Global Network of Suppliers
The Liv-ex Exchange, a global wine trading platform, gives the business access to a global network of 500+ wine businesses through a single point of contact. Using Liv-ex, the team can:
- Discover new sourcing opportunities beyond existing suppliers
- Compare wine pricing easily across global markets and quickly identify stock that meets target margins
- Buy and sell efficiently through one trusted intermediary
Rather than relying solely on a limited network of regular suppliers, the business can access a broader fine wine market, uncover new opportunities, and source stock more efficiently. Liv-ex manages the trade, settlement, and logistics from end to end, reducing the operational complexity often associated with international trading.
Buying with Greater Confidence
When sourcing wine internationally, having confidence in the condition and quality of the stock is essential.
Robust wine authentication checks carried out by Liv-ex’s team of experts, together with detailed condition information – including pre-sale condition-check images – give greater transparency when evaluating opportunities.
The team also values the reliability of wines traded under Liv-ex’s Standard in Bond (SIB) contract, which sets clear requirements around condition and packaging. As a result, buyers can purchase from a wider range of international suppliers with confidence that wines will arrive in the expected condition.
The Result
Improved profitability
Greater visibility of market opportunities allows the business to purchase more strategically and better protect margins.
Increased access to inventory
Easy access to a large, global network of suppliers has expanded sourcing options and improved stock availability.
Greater efficiency
Pricing information, wine market data and live bids and offers are available in one place, making it easier to evaluate and compare opportunities. Liv-ex’s analysis tools help the team assess opportunities against market prices, recent trades and their own pricing, quickly identifying opportunities that meet target margins. Access to real-time wine industry data reduces the time and effort required to make purchasing decision.
Although the site is packed with a vast number of listings, once you get the hang of filtering out the wines you're looking for, there's no other platform where you can find products at such competitive prices so efficiently.
More confident buying
Access to reliable condition information gives the team confidence when buying wine from overseas, allowing it to broaden its sourcing strategy without compromising on quality standards.
I'm very satisfied not only with the platform's business efficiency, but also with the high level of reliability regarding the condition of the wines themselves, which allows me to purchase with confidence.
Learn how another Asian Liv-ex member streamlined ABV verification to speed up deliveries and save valuable time here.
Copyright © 2026 Liv-ex Ltd. All rights reserved.