Offer Your Customers Greater Variety Without Investing in New Stock
Liv-ex members can pull over 23,000 Liv-ex listings onto their ecommerce site to offer their customers increased choice and variety.
It’s more important than ever for wine businesses to find ways to attract new customers and appeal to a broader audience. But for many businesses, investing in new stock and experimenting with new offers requires upfront investment and risk that’s hard to justify in a downward market.
At Liv-ex we’ve developed a solution that lets you showcase all the wine available on the Liv-ex exchange, without the need to invest in the stock upfront. Liv-ex members that connect their ecommerce site to the exchange can automatically show wine available on Liv-ex, offering more variety to their customers.
Bulk out your portfolio at no extra cost
Liv-ex members can pull over 23,000 Liv-ex listings onto their ecommerce site to offer their customers increased choice and variety. Members who choose to integrate with Liv-ex are able to create tailored views for each of their customers, to showcase only the most relevant, and of-interest wines, to create a personalised buying experience for them.
Liv-ex is very powerful as a way to expand your offering! Starting with 1,000 wines, we now have a ‘virtual cellar’ of 23,000 wines, thanks to Liv-ex. Gianluca Queiroli Wine Empire
Read full case study here.
Reduce Risk and Streamline Operations
Before becoming a Liv-ex member, every prospective member undergoes a thorough vetting process; they need to provide two trade references, before an Exchange Committee vets the business, so you know every wine you are listing on your ecommerce site comes from a trusted and reputable wine business.
Additionally, most wines on the exchange are available under the Standard in Bond (SIB) contract, meaning its condition is verified and the wine is held in bonded storage. Members can connect their ecommerce sites knowing that if the wine is listed, it is available and can be delivered in 30 days.
Liv-ex moves the wine between seller and buyer, and verifies it in one of our state of the art warehouses. Liv-ex warehouse employees undergo regular authentication training to ensure they feel confident identifying issues with stock. We have developed a bespoke algorithm to quantify the fraud risk surrounding a wine so the appropriate checks can be conducted. As a result, around 28,000 cases of wine were checked by our warehouse teams in 2024.
When thorough checks are required, we take the bottles out of cases to photograph them. We use ultraviolet torches to check the labels as well as checking them for other producer specific anticounterfeiting measures such as microprint, holograms and QR codes. We inspect capsules, including checking any prooftags. And we also check the cork, sediment and glass embossing or laser etching.
To further enhance security for our members, Liv-ex engages the services of an independent authentication expert who conducts ad-hoc audits of our warehouses and assists in training our staff to spot potential counterfeit bottles.
