How Jeroboams Tripled Sales in a Down Market with Automation
This case study highlights how trading automation has enabled Jeroboams to enhance these services and increase sales volumes — even in a challenging market.
Originally founded as a wine and cheese shop, Jeroboams has grown into one of the UK’s most established and respected wine merchants. Today, they offer a comprehensive range of services—from cellar advice, storage, and En Primeur purchasing to broking and guidance on selling your collection.
Need: A powerful, new sales channel
Like many forward-thinking merchants, Jeroboams is continually exploring new ways to diversify sales and reach new markets —while offering private clients quick, efficient routes to liquidate their wines.
For them, discovering Liv-ex trading automation opened the door to maximise market exposure effortlessly and without risk, while also selling slow-moving stock more quickly than through traditional channels.
Solution: Trading Automation – for Increased Exposure and 24/7 Sales
Merchants can connect their systems to the Liv-ex exchange — the world’s most liquid fine wine marketplace — to significantly boost global exposure. Their wines become visible to over 600 wine businesses and their clients, with sales occurring automatically, saving time and streamlining operations.
With trading automation, Jeroboams can now list both their own stock and that of their customers — acting as brokers on their behalf — on the exchange in just two clicks. They retain full control over price and quantity, and if a buyer meets the asking price, the wine sells instantly. There’s no risk of double selling.
The need for a human ‘middleman’ has been eliminated. Trade settlement, sales and purchase orders are fully automated — enabling end-to-end transactions with zero manual effort.
Result: Tripling Sales and Scaling in a Downward Market
Since implementing automation, Jeroboams has tripled its sales via Liv-ex. The system allows both them and their customers to list and sell wines 24/7—entirely without human intervention.
It’s been a game changer for us! It allows us—and our customers—to sell wine while we’re asleep or away from our desks. Since going live, our sales on Liv-ex have tripled, which is a huge advantage in the current market! Alex Turnbull Head of Private and Online Sales at Jeroboams
Plus… Automatic Critics Data
In addition to automating sales, Jeroboams leverages Liv-ex’s data automation to integrate critics’ scores directly into their ERP system.
Their sales teams can access up–to-date scores for all wines with a single click—eliminating the need to check multiple critic websites and saving valuable time.