How Cave de Famille Scaled a Multi‑Channel Fine Wine Business
Discover how Cave de Famille uses Liv‑ex to source smarter, price accurately, and run a more efficient multi‑channel business.
Founded in 2013 by Jean Christophe Coisy, Cave de Famille is a distinguished French fine wine business providing clients with a consolidated platform for purchasing, storing, and selling wine. They serve collectors and trade buyers throughout France, Europe, and Asia.
Operating with a small team, Cave de Famille expertly leverage technology to drive growth. A central component of this strategy is Liv-ex – the exchange for fine wine, market data, and insight – which seamlessly integrates with their Wine Owners Wine Hub ERP system to effectively support the company’s multi-channel business model.
Need: A dependable sourcing channel and accurate data
Securing a diverse selection of wines and fulfilling client requests through dependable partnerships is fundamental to Cave de Famille’s ongoing success. Furthermore, having reliable market intelligence is crucial for understanding the market, supporting purchasing and selling decisions, and determining wine pricing.
Twelve years ago, Jean Christophe discovered Liv-ex, and has been a member ever since.
Solution: The Exchange for fine wine, market data and insight
Liv-ex has over 550 vetted members across 43 countries, and the exchange offers unmatched liquidity with over £150m live bids and offers. It is not just a marketplace but also the market’s trusted platform for data and insight.
Jean Christophe use Liv-ex every day, for a variety of reasons. Clients may request a comprehensive valuation of their cellar, and Liv-ex’s accurate data and valuation tools enables him to fulfil this efficiently. Additionally, when a client requests a specific case of wine, he can source it through the exchange with ease and confidence.
Liv-ex provides a comprehensive 360° view of the market, helping me identify buying and selling opportunities and understand the optimal prices to transact at. I can act on these opportunities directly through its exchange, and I consistently rely on it as a trusted sourcing channel for fine wine. Jean Christophe Coissy CEO, Cave de Famille
Cave de Famille has also integrated and automated with Liv-ex to support his multi-channel model.
Seamless integration with Wine Hub
Liv-ex’s seamless integration with Wine Hub, Cave de Famille’s business management system, is crucial. Wine Hub links together all his channels—including the e-commerce platform and Liv-ex—helping to prevent double-selling and allowing for flexible pricing across both private and trade sales. This integration has been instrumental to the success of their multi-channel business model.
The Results: Enhanced Pricing, Efficiency and Competitive Advantage
Access to real-time pricing and trading data keeps the business competitive and adaptable. Regional benchmarks enable effective price adjustments for margins, while auction data supports pricing decisions for older wines.
Liv-ex is the most reliable and transparent data platform I’ve ever used. It gives you the most accurate market information, in a digestible format, all in one place. Jean Christophe Coisy CEO, Cave de Famille
He’s also saving time. Valuations that once took a full day now take just an hour, saving the equivalent workload of three employees.
In addition, they can now export and bulk upload hundreds of wines at once, with no fear of double selling, thanks to Liv-ex automation services.
What’s Next?
Jean Christophe is taking advantage of the sell-side automation from Liv-ex, and is also planning to implement this technology on the buy-side, which will allow Cave de Famille to expand their offering without upfront investment in physical inventory. The US-based merchant Wine Empire has done so successfully and is now able to offer their clientele a ‘virtual cellar of 23,000 wines’.