Ovinia, founded by Rodolphe de Noose in 2016, is a wine merchant based in Paris. Since its founding, it has grown into one of the largest marketplaces for fine wine in the world, building close relationships with leading winemakers. In addition to giving its global customer base direct access to producers, the company also offers wine investment services, including expert advice and secure storage.
Ovinia uses Liv-ex to streamline its sales, purchasing and operations.
Rodolphe needed another route to sell his wines – and, in some cases, to buy wines he couldn’t source elsewhere. Crucially, this additional sales channel had to be simple and complete, managing the entire process for him– from the transaction through to the transportation of the wine – ensuring there was no added operational or logistics burden from increasing his sales.
He discovered Liv-ex, the exchange for fine wine, data, and market insight, and was drawn to its ability to streamline the logistics of buying and selling.
Liv-ex streamline buying and selling for its members and helps them to achieve seamless execution through fast, cost-efficient logistics services. With state-of-the-art storage facilities and a team of authentication experts, members can be confident their wine is secure at every step, and that trades are settled safely and on time.
Rodolphe appreciates the ease of buying and selling on Liv-ex. “It’s very different from dealing with other merchants, where you can’t be entirely sure if the wine is still available. On Liv-ex, the stock is guaranteed: prices are live, bids and offers are firm commitments, and you know the wine is available.”
When he sells a wine, he receives instant notifications, and from there Liv-ex handles everything from start to finish – including shipping and paperwork.
He uses the collection service, where Liv-ex collects the wine from him directly and moves it on to the seller.
”The collection service is fast, smooth and very convenient. I can be confident the wine will be collected on time.
Rodolphe de NooseCEO at Ovinia
The fact that Liv-ex verifies and checks the condition of the wine gives him confidence to sell it on to his clients.
Beyond simplifying the trading process from start to finish and saving time on logistics, an unexpected benefit is that it has broadened his sales range. He has sold wines on Liv-ex that are very different from those he would normally offer to his regular customers, expanding his audience and reaching new clients he wouldn’t have accessed otherwise.
Liv-ex’s mission is to make the wine trade more efficient, transparent, and safe. In his own words: “That’s exactly what Liv-ex is doing for me!”
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