Merchant E, is a one-man band wine trading business based in Italy. He increased his sales by around 40% in less than a year after joining Liv-ex

Before – Market limitations

A successful, newly-established, small wine business, Merchant E had a limited number of customers in his local vicinity. Their interest was limited to a focused set of classic, prestigious labels. His time was stretched thinly between finding these wines at the right price, and managing often problematic logistics for his customers.   

What they did

Immediately after joining Liv-ex, he was able to access a wider range of wines and to compare their prices against the market price to spot new trading opportunities, including some rising stars which were perhaps less in demand.  

“Whenever I place an offer, I always look at the Market Price and the last trade price” 

Merchant E uses Liv-ex’s quality and independent data to ensure their prices are always correct. Spotting bids against wines allows for quick and efficient whilst ensuring their prices are fair.  

The broad market allows Merchant E to spot trends and offer new and exciting wines. They feel confident holding stock for longer, knowing they can find a market for the wine later using Liv-ex. 

The results – more customers, higher sales, fewer problems

“Having Liv-ex is like having an extra salesperson and an extra logistics person” 

A wider customer base and more precise understanding of Market Price through Liv-ex means that Merchant E has increased their sales by around 40% in less than a year after joining Liv-ex. Not only that, but with Liv-ex settling trades on his behalf, he can spend less time sorting our logistics headaches and more time servicing customers and trading wine. 

This report was based on a phone interview with the founder, who prefers to remain anonymous.


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