Press Release: Tuscany Underpins Stability in the Italy 100 as Trade Focuses on Leading Wines
Liv‑ex, the global exchange for fine wine, market data and insight, reports on the resilience of 100 Italian wines traded on its Exchange.
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Tuscany Underpins Stability in the Italy 100 as Trade Focuses on Leading Wines
London, April 2026 – Liv‑ex, the global exchange for fine wine, market data and insight, reports on the resilience of 100 Italian wines traded on its Exchange. Drawing on twenty five years of pricing and transactional data, this update examines recent price performance, trade dynamics and shifts in value concentration across the Italy 100. Highlighting the role of Super Tuscan wines in supporting index stability amid broader market weakness and where buying interest is beginning to re-engage.
Sophia Gilmour, Market Analyst, provides expert commentary:
‘While we’ve talked at length about the Italy 100’s resilience, it’s largely been the Super Tuscans driving this. When market conditions are tough and cash is in short supply, we should expect demand for higher value, rarer wines, such as the index’s Piedmontese components, to fall, in turn leading to weaker prices. Super Tuscans outperforming the likes of Giacosa and Conterno, then, isn’t surprising. What’s more interesting is the narrowing of concentration on these select few Tuscans. On the one hand, this is a testament to the strength of brands such as Sassicaia and Tignanello; on the other, it highlights the still-cautious mood of the market.’
- Tuscany Strength Underpins Stability in the Italy 100
The Italy 100 has remained relatively stable compared with the broader market’s three-year decline, largely driven by the Tuscan components. Strong trade has underpinned the positive performance of these wines. The dip at the peak of the market was driven by increased spending on high value Burgundy.
- Masseto taken the lead vintages up 5% YTD
Of the Italy 100 Tuscan components, Masseto has taken the lead, the 2020, 2022, 2016 and 2014 all up over 5% YTD. Of these, the 2020 has seen the sharpest rise in its mid price (mid point between highest offer and lowest bid on a given wine), while the 2016 remains better-backed with trade.
- Tuscan Value Concentrates as Fewer Wines Drive Trade
So far this year, 157 Tuscan wines, across multiple vintages, have traded on the exchange. Despite this, just nine wines account for over 80% of the region’s traded value, down from 21 wines YTD. By contrast, in the early 2000s it was not uncommon for the key Super Tuscans to represent 100% of Tuscan trade.
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