How Liquid Grape use Liv-ex for Smarter Investment Decisions
Discover how Liquid Grape leverages Liv-ex’s independent data and insights to analyse market trends, identify wine investment opportunities, and deliver accurate portfolio valuations.
Liquid Grape, founded by Henrik Maaß and Annie Dörfelt in 2019, is a German wine investment company. Serving clients in Germany, Austria, and Switzerland, they provide expert guidance on building and managing wine collections.
Need: Robust, Reliable Data to Guide Investment Decisions
Liquid Grape initially joined Liv-ex to standardise its internal database using LWIN – the unique identifier and common language for the wine trade.
In recent years, private collectors have become increasingly data-driven and data-literate. As information becomes more accessible, they demand robust evidence to support their decisions and expect their merchants and investors to provide clear, well-founded justification for every recommendation.
Solution: Liv-ex’s Accurate Data and Advanced Analysis Tools
Making investment decisions based on credible, independent third-party data is fundamental to Liquid Grape’s approach.
Liv-ex has over 25 years of granular historical and real-time transactional data, serving as an invaluable resource for informed decision-making. This exclusive dataset accurately reflects true market value and gives a clear view of global liquidity at any moment.
With Liv-ex, Liquid Grape can spot emerging market trends, decide what to buy for clients and move quickly to seize investment opportunities as they arise. For deeper analysis, they use the Charting Tool to review a wine’s historical price performance, anticipate future movements, and assess its investment potential. These charts can be downloaded and shared with clients during investment pitches, adding transparency and credibility.
Lastly, they use the Liv-ex Exchange to source wine for their client’s portfolios. With over £125 million in live offers, members have access to even the rarest and most illiquid wines. As Henrik put it, “If a wine isn’t on Liv-ex, it’s not a fine wine.”
Result: Confident Decisions, Improved Investment Outcomes and Significant Time Savings
By making Liv-ex their primary data source, Liquid Grape has strengthened its
investment strategy, turning insight into profit for their clients.
Making investment decisions based on Liv-ex's trustworthy and impartial data gives us credibility; it's the most reliable source of truth for any wine business. Henrik Maaß, Managing Director and Co-Founder Liquid Grape
Efficiency has also improved. Liv-ex’s valuation tools save nearly two workdays per month by speeding up portfolio valuations, while accurate product data such as ABVs and Commodity Codes simplifies customs paperwork and reduces admin time.
In short, Liv-ex helps Liquid Grape build trust, make smarter investment decisions, and streamline operations.