Automation

Established in Napa Valley, California in 2002, today Benchmark Wine Group (BWG) is one of the leading buyers of fine wines in the US, and one of the largest wine retailers by dollar value. With a particular focus on rare and hard-to-get wines, they supply other retailers, restaurants and private collectors all around the world. We spoke with David Parker, their CEO, to understand how Liv-ex has helped them do this more efficiently.

Founded nine years ago by Gianluca and Ana Paula Queiroli, Wine Empire is located in the suburbs of Boston. What started as a traditional ‘bricks-and-mortar’ wine shop has now become a well-recognised fine wine merchant with a wide selection of wine and an online presence, serving customers locally, domestically and internationally. This case study showcase how small, traditional merchants can successfully and quickly adopt and benefit from automation.

Originally founded as a wine and cheese shop, Jeroboams has grown into one of the UK’s most established and respected wine merchants. Today, they offer a comprehensive range of services—from cellar advice, storage, and En Primeur purchasing to broking and guidance on selling your collection.