Skip to main content

The most searched for wines in Asia in 2022 

Recent trading activity 

Champagne returned to the trading spotlight in the beginning of the week, accounting for 21.9% of the market by value. Following the release of Dom Pérignon 2013, the 2012 vintage was among the most active labels, together with Krug 2004.  

Besides Champagne, Piedmont enjoyed an uptick in activity, with trades for Bruno Giacosa Barolo Falletto Vigna Le Rocche Riserva 2000 and Giacomo Conterno Barolo Monfortino Riserva 2013. US trade also remained steady, with Opus One 2019 leading demand. 

Asia’s most wanted wines 

Château Lafite Rothschild was the most searched for brand in Asia last year, topping merchants’ searches in China, Hong Kong, Macao and Japan. This is according to data from the Liv-ex exchange, which tracks the number of visits to individual wine pages (IWPs).  

Lafite’s 2018 vintage, which has a Market Price of £7,700 per 12×75, was the most viewed wine (LWIN11).  

Overall, merchants’ focus has remained narrowly centred on the Bordeaux First Growths, and recent vintages post-2010.  

Only two non-Bordeaux labels featured among the top ten – Burgundian Domaine Leflaive Bienvenues-Batard-Montrachet Grand Cru (7th) and Opus One from Napa Valley (10th). 

However, some markets, such as Singapore and South Korea, which have become increasingly important fine wine hubs, have departed from the overall trend.  

For instance, Domaine des Lambrays Clos des Lambrays Grand Cru and Quilceda Creek Columbia Valley Cabernet Sauvignon were the most viewed wines in Singapore. An Italian wine, Salvioni Brunello di Montalcino Cerbaiola, also made it into the top ten.  

The list in South Korea was dominated by Burgundy, which accounted for six out of the ten spots. Champagne was also present with Krug and Jacques Selosse Millesime. Bordeaux made up just two of the spots, with Lafite Rothschild and Château Haut-Brion. 

Our extended report, The fine wine market in Asia-Pacific, explores the shifting secondary market landscape in the Asia-Pacific market in more depth.  

For those wanting to explore Asia’s favourite brand, there are currently over 570 LIVE Lafite Rothschild opportunities on your exchange.  

Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 600 merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £80m of bids and offers across 16,000 wines.        

Independent data, direct from the market.