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The new entrants in the 2022 Power 100

  • The new entrants in the 2022 Power 100 came from Burgundy, California, Champagne, Tuscany, Veneto, Bordeaux and the Rhône.
  • Among them, Burgundian brand Trapet Pere et Fils ranked the highest in 39th place.
  • Burgundy has been the fastest expanding region in the secondary market.

There were 17 new entrants in the 2022 Power 100 list that did not feature in the top 100 of the 2021 list.

The majority of the labels (9 of the 17) came from Burgundy, with three brands from California and one each from Champagne, Tuscany, Veneto, Bordeaux and the Rhône.

Burgundy dominates

Burgundy, which gave rise to the majority of wines in this year’s Power 100 rankings, has been the fastest expanding region in the secondary market. Back in 2018, 829 Burgundy wines traded, while in 2022, there were 1,924.

One of the region’s peculiarities is the number of wines a single domain can produce and the addition of négociant labels, which contributes to this pool. The number of different wines trading from Burgundian brands was one of the main reasons why the region did so well in the rankings this year.

Trapet Pere et Fils was the highest ranked new entrant in 39th place, moved by diversity of wines trading and average trade price. The label had placed 38th in the 2020 Power 100 but fell out of the rankings last year.

Jacques Prieur followed, having jumped from 145 in the 2021 Power 100 to 49th this year. The label ranked 32nd when it came to number of different wines trading. Like Trapet Pere et Fils, Jacques Prieur previously featured in the top 100 in 2017 (27), 2019 (88) and 2020 (41).

Entirely new to the rankings were Perror-Minot, Arnaud Ente and the biggest riser in the list – Pierre Girardin.

California and the Rhône add new labels to the rankings

California was the second most represented region of the new entrants, featuring three labels: Scarecrow, Hundred Acre and Realm Cellars. The first two rose based on their average trade price, while Realm Cellars jumped thanks to higher trade value.  

Scarecrow last featured within the top 100 in 2015, and had qualified for inclusion in 2018, 2019 and 2020. Hundred Acre had not previously been among the 100 most powerful brands but qualified in 2016, 2017 and 2020. Realm Cellars was entirely new to the rankings.

Like California, the Rhône added new brands to the top 100, despite a seemingly modest secondary market performance in the last year. Château Rayas came back into the top 100 with a jump of 55 places thanks to a strong average trade price and price performance. The label had qualified for inclusion in 2018, 2019 and 2020 but remained outside the top 100. It featured within the list in 2010 (39) and 2011 (45).

Between the Californian and Rhône brands in the top 100, Château Rayas had the best price performance, up 44.0%.

Other wines back in the top 100

Many of the new entrants that did not feature in the 2021 rankings had entered in previous years.

Le Pin is the most notable example, having made the cut in all previous lists (2008-2020). It ranked the highest in the 2013 Power 100 in 17th place.

Others back in the top 100 not mentioned above include Louis Jadot, Bonneau du Martray, Marquis d’Angerville, Lucien Le Moine, and Poggio di Sotto.

Other key findings in the report:

  • Burgundy reigns supreme in this year’s Power 100, with last year’s bullish momentum rolling into this year and reflected in a continued broadening of wines traded and price rises.
  • Champagne’s star continued to rise, with quality and value being the key drivers.
  • For the first time ever there are no Bordeaux labels in the top 10.
  • Bordeaux’s price performance was overshadowed by Burgundy and Champagne, but the First Growth’s held their own in terms of value traded.
  • The Italian surge abated a little, but Tignanello put in a stellar performance.
  • All the brands in the top 100 have risen in price in what has been a blistering trading environment.

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Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 600 merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £80m of bids and offers across 16,000 wines.      

Independent data, direct from the market.