Robbie Stevens, Liv-ex’s territory manager for the Americas was invited to lead a discussion with members of the wine trade at Vinexpo NYC 2022.
As wine becomes an increasingly important asset class, Robbie looked at how the trade is starting to embrace existing technology from financial markets to increase efficiencies and opportunities.
To the historically traditional players in the wine trade, the Internet has brought greater efficiency to the market as well as increased transparency to the price of wine. With heightened trust in prices, people have been encouraged to trade more. Robin Hood-style investment bonds and fractionalisation are starting to bring wine investment to the masses, in tandem with new technologies such as NFTs and cryptocurrency which allow for increasingly innovative business models to find a home in the wine trade. New technology such as blockchain , as well as smart algorithms have tackled concerns over provenance.
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