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The new entrants in the 2021 Power 100

  • The new entrants in the 2021 Power 100 came from Burgundy, Piedmont, the Mosel, Champagne and California.
  • Among them, Sylvain Cathiard ranked the highest, in 21st  place.
  • Emmanuel Rouget made the biggest jump of 205 places.

There were a total of 19 new entrants in the 2021 Power 100 list that did not feature in the 2020 list. Despite the further broadening of the market and increased number of wines qualifying for inclusion (421), the number of wines entering the top 100 this year was slightly lower than the 21 new wines that entered in 2020.
The majority of the new labels (12 of the 19) came from Burgundy, with four brands from Piedmont and one each from the Mosel, Champagne and California.


Along with boasting the highest number of new entrants, Burgundy is also the most represented fine wine region in this year’s Power 100 rankings. A combination of increased trading activity, rising prices and a larger offering has pushed Burgundian brands to the top.
The biggest riser in the top 100 was one of the new entrants – Emmanuel Rouget – which jumped 205 places from last year. The brand was fuelled by its relatively high average trade price (£5,052 per 12×75), and trade by value.
Just shy of the top 20 was Sylvain Cathiard – a brand that jumped 88 places – driven by rising prices (the average Market Price for a case went up 27.2% in a year).
Meanwhile, Meo Camuzet, in 31st place, benefited from widening trade, with 58 wines and vintages trading between 1st October 2020 – 30th September 2021.


Three out of the four new labels from Piedmont entered the top 100 due to rising prices.
Comm. G.B. Burlotto vaulted 161 places to 26th thanks to an average price appreciation of 57.9%. Overall, the brand ranked 4th in the price performance category.
Giuseppe Rinaldi (60th) and Giuseppe Mascarello e Figlio (82nd) were also helped by respective price rises of 21.3% and 17.5%.
On the other hand, La Spinetta, which jumped from 234th to 40th this year, was driven by high volumes of trade and an increased number of wines traded.


Egon Müller, which qualified for inclusion but did not enter the top 100 last year, took 84th place in the 2021 rankings.
The increased market appetite for German wine benefitted the brand. It made it into the top 100 for the first time thanks to rising trade by value and 27 unique wines traded.
As explored earlier this year, Egon Müller dominated the list of the most traded German wines on the secondary market.


In 2021, more Champagne brands rose than fell overall and no brands from last year exited the top 100.
One wine rose onto the list – Jacques Selosse all the way to 36th. Its best category was price performance, where it ranked 27th.


California also gained one new entrant into the top 100 this year. Sine Qua Non made a big jump to 71st place, buoyed by its strong average trade price (£3,980) and overall value traded.
The brand has been met with high critical praise; Lisa Perrotti-Brown MW alone has awarded nine wines 100-points during her time at The Wine Advocate.
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Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 530+ merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £80m of bids and offers across 16,000 wines. Independent data, direct from the market.