Year that was 2018 – Regional market share

2018 was a record-breaking year for the fine wine market. Bordeaux’s market share, which has been steadily falling since 2010, dropped from 68% by value in 2017 to 59% this year – its lowest annual share. It reached an all-time monthly low in January, when it accounted for 51% of the total trade by value.

Meanwhile, Burgundy hit a record monthly high of 20.9% in November. Its 2018 share of trade is currently just below 15%, up from 12.7% in 2017. Champagne overtook Italy to become the third most traded region by value, as it has risen from 6% to 8% so far this year.

Moreover, the market for fine wine has continued to broaden. Over the last year, more than 5,700 different wines traded through the secondary market, compared to 4,500 distinct wines in the previous year. Since 2015, the number of brands trading on Liv-ex has increased by 252%. Exposure – the total value of bid and offers on the market – also reached record levels in 2018; it surpassed £50million in October.

*Traded on Liv-ex in the last year (1st September 2017 – 31st August 2018). Traded in the previous year (1st September 2016 – 31st August 2017). As calculated for the Liv-ex Power 100. A ‘brand’ is a group of wines made by the same producer. I.e. Lafite Rothschild produces the eponymous Grand Vin as well as Carruades Lafite.


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