The twelfth edition of the Liv-ex Power 100 – the annual list of the most powerful brands in the fine wine market – was published in December edition of The Drinks Business.
A strong indicator of a brand’s increasing popularity on Liv-ex can be gauged through the number of places a brand has moved up from the previous year’s ranking.
There are four criteria that determine a brand’s score: year on year price performance, trading performance on Liv-ex (value and volume traded), the number of different wines and vintages traded, and the average price.
As we have discussed in previous posts, 2017 was Burgundy’s year. It is therefore unsurprising to see that eight out of ten of the biggest movers, including the top seven, all came from the region.
The dominant reason for Burgundy brands moving up the ranking has been strong year on year price performance. In the cases of Prieure Roch and Francois Lamarche, high average trade price was also an important factor. For the first time these two brands met the criteria of trading a minimum of three wines or vintages and a total trade value of at least £10,000 entering at 23rd and 63rd respectively.
Canon was the most obvious Bordeaux brand on the move in 2017. The release of the highly scored 2015 and 2016 vintages generated a lot of activity in the market as prices jumped after release for both of these wines. This interest also led merchants to look further into back vintages in the hunt for value. Some other Bordeaux brands to increase in prominence included Figeac and Carmes Haut Brion.
Trading performance on Liv-ex was another factor moving brands higher. Philipponnat jumped from 180 to 118, largely because the quantity of the prestige cuvee, Clos des Goisses, that traded on Liv-ex increased considerably since the 2016 ranking.